How Cottontail Café Creates Lasting Connections
Skills
3D Modeling/ Sculpting
Brand Identity
Digital Illustration
Package Design
UI Design
Overview
Third spaces are community hubs outside of home and work where people connect, fostering social interaction, networking, creativity, and a sense of belonging. Cottontail Café provides a welcoming environment for both large social gatherings and intimate, reserved interactions.
Problem
The decline of third spaces has led to a decrease in social interactions.
Solution
Design a cafe that fosters connection, offering spaces for both large and small group interactions, along with an app for room reservations and food orders.
Research
By incorporating natural elements, organic textures, and earthy tones, the design fosters a welcoming and calming environment. The elements of nature-inspired design focuses on a space that embraces an open atmosphere with soft hues of browns and greens.
Brand Identity
Designing a brand identity for a café involves creating a cohesive visual and thematic style that seamlessly connects social media, printed assets, packaging, and interior design.
Color
Logo Design
Meet Benni the Bunny—your energetic, coffee-loving mascot who hops through the app to bring you the best brews and cozy vibes! With soft, rounded shapes and a playful expression, the bunny adds a touch of charm and friendliness, making it a delightful experience for every visitor.
Social Media
Social media posts are essential for keeping customers engaged and informed about your café’s latest happenings. Engaging visuals and creative captions can attract both loyal customers and new visitors, making your café a go-to destination.
Print Design
Package Design
The product and print designs are crafted to complement the café's cozy and inviting aesthetic. They feature the bunny mascot, soft earthy tones, and nature-inspired elements in each design, to maintain a cohesive visual identity that enhances the café's charm.
Study Rooms
The 3D-designed study room in the café offers a cozy and semi-private retreat for friends to gather, collaborate, or unwind. Designed with warm, nature-inspired palette, the space feels both inviting and functional. Equipped with a TV for presentations or entertainment and a whiteboard that encourages brainstorming and creative discussions, the room blends comfort with productivity.
Userflow
Creating an user flow allowed for easy understanding of the steps and experience as users navigate the app. By having these steps mapped out it helped layout the necessary steps within the app and any potential challenges to optimize the layout and interface.
Cottontail Café App
Welcome to your café on the go, our app brings the café vibe to your fingertips. You can order your favorite drinks and treats, book a private study nook, and check out all the upcoming events. Whether you’re grabbing coffee or planning your next meet-up, everything’s just a tap away.
Wireframes
Final Pages
Welcome Screen
Login
Home Screen
Upcoming Events
Event Details
Reserve a Room
Room Confirmation
Menu
Customize Drink
Review Order
Customer Account
Takeaway
Cottontail Café embodies the essence of a third space by thoughtfully balancing social energy and quiet retreat. Through digital experience and intentional spatial design, the café becomes more than a place to eat. It transforms into a hub for connection, collaboration, and comfort. An app for reservations and orders enhances accessibility and flow, reinforcing the café’s role as a dynamic, community-centered space.
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