EcoQuest: The App That Brings People Back to Nature
Skills
Digital Illustration
UI/UX Design
Overview
EcoQuest is a nature exploration app designed to inspire people of all ages to get outside, explore parks and hiking trails, and reconnect with the natural world through social interaction. Users can collect wildlife and plants by identifying them with their phone, earning rewards along the way. The more you explore, the more you discover—making nature walks exciting and educational!
Problem
As technology becomes more convenient, people are spending less time outdoors, often opting for screen-based entertainment over the real-world.
Solution
To reconnect people with nature, we created an app that encourages outdoor exploration by letting users "collect" local wildlife and flora during hikes and park visits and share experiences with others.
The Audience
The app is designed for individuals who seek to explore nature in a more engaging and enjoyable way, while fostering shared experiences with others.
Their Obstacles
Users face an obstacle in lack of compelling motivation that actively encourage individuals to spend time outdoors.
Content Strategy
Value
The audience should be able to connect with others and discover new trails to ignite a renewed sense of curiosity and motivation for outdoor exploration.
Suggestion
The app includes social features that allow users to share their discoveries, view others’ findings, and learn about new trails through community interaction.
Userflow
Home Screen Designs
The selected home screen prioritizes a clean, simple layout that maximizes space for trail photos, key details, and quick actions. A built-in filter feature allows users to easily organize and explore trails based on their preferences, enhancing usability.
Selected Page
Alternative Design
Meet
Liam
Liam is in his mid-twenties, and is a nature lover who spends his weekends exploring local trails. He never hits the trail without his phone—capturing selfies, scenic views, and interesting wildlife along the way.
He loves to share his discoveries on social media, collect badges for his progress, and compare achievements with his friends to keep the adventure exciting and rewarding!
Social Discovery
Share Your Adventures
Liam uses EcoQuest’s social feed to share his weekend hiking adventures. He enjoys seeing what others have found, leaving comments, earning badges, and staying connected with fellow nature lovers.
By tapping the plus sign, Liam is able to create a new post of the wildlife and scenic views he discovers along the way.
Main Social Feed Screen
Customized Social Post
Unlocking Achievements
Unlock Nature's Secrets
As Liam hikes more trails and uncovers hidden natural wonders in the EcoQuest app, he begins unlocking a variety of achievements.
By discovering more plants and animals and exploring additional trails, Liam unlocks a new badges to expand his growing collection.
The Solution
-
![]()
How Our Café Creates Lasting Connections
-
![]()
Apple Music Meets Social Media: A Social Sharing Concept
-
![]()
How AI is Changing Graphic Design: AI Design Tools for Graphic Designers
-
![]()
Bringing Gaming and Creativity to Life: Designing AFK Expo
-
![]()
From Teyvat to Your Hands: Unboxing the Genshin Impact Joy-Cons!
-
![]()
Designing Simplicity: Creating a User-Friendly Batch Renaming Tool
